 ABout Brand & Services :
What is Spectacal @
Spectacles are such a common and universal object that it does not even occur to us to give full credit to the greatness of this invention. Today spectacles are ubiquitous, but as little as 800 years ago spectacles did not exist, and 1000 years ago there were no means to correct weakened vision. Nearsighted youth were limited in their choices even if they had an aptitude for a certain occupation. Farsightedness, brought on by old age, caught up with everyone, and forced the most active members of society to quit working when their knowledge and skills were at their peak, as farsightedness prevented them from reading (particularly controlling accounting books) and writing, or performing delicate work that required skill. Because of this, the absence of glasses led not only to dependency on the part of people with poor eyesight, but also put brakes on the entire society’s progress in the development of culture, science, commerce, crafts, and art.
The invention of spectacles made people with a weakened eyesight full-fledged members of society and increased the length of people’s active life. Most authors connect the invention of spectacles with the beginning of the Renaissance, as it was at that point that the fettering effect on the development of society due to the lack of means of vision correction became especially tangible. The need in such methods was so great that, apparently, spectacles were independently invented in several places at the same time in the second half of XIII century, and almost immediately (in a period of several years) spread throughout Europe.
Today the internet is teeming with popular summaries of the spectacle invention history, the arguments about the authorship of this invention, and the legends related to this issue. Unfortunately, there is not much data online on what happened afterwards, after spectacles were invented: how this object evolved, beginning in the XIII century and up until our time. Another pitiful drawback of the online stories about the history of spectacles is the almost complete absence of illustrations. There is no place online with a systematic collection of images of spectacles from different countries and time periods.
We would like to invite you to admire amazing objects, made by old-time masters from different countries; some unpretentious, some with striking refinement, work quality, or inventiveness, they sometimes throw an unexpected light on their entire contemporary epoch, and give a new point of view on historical events about which we thought we already knew all there was to know.
About BrandS@
As we have already noted, many manufacturers of eyeglass frames and sunglasses acquire the right to use the brand name of a well-known firm, designer or high fashion company in order to make their collections more popular. The possibility of using such a brand name is regulated by the term of a license agreement that defines the rights and duties of both parties. When the term of such an agreement is over or the agreement is terminated earlier for some objective or subjective reasons, the right to use the brand name in question can be demanded by a different optics company with which the brand name owner can sign a new agreement. Usually such agreements strictly regulate the marketing, sale and advertisement policies of the manufacturer.
Obviously, the products bearing a famous brand name are usually more expensive than regular, current collection of the manufacturing company. However, a manufacturer that has signed such an agreement will have certain problems connected to advertisement and marketing policy. On the one hand, in order to compensate the funds spent on the brand name license, on the promotion of the new products in the eyewear market, on manufacturing of new instruments and technological equipment necessary to make new models the company has to produce large amounts of new frames and sunglasses.
On the other hand, large amounts do not guarantee full sale of the stock, especially with the frequent changes in fashion tendencies (that have to be followed by all leading manufacturers). There is probably no need to explain that decreased interest in a brand name affects its popularity and image in a negative way. There is another problem (or risk factor) that the manufacturer, the manufacturer & principal client (or distributor) and owners of prestigious optics salons have to face & mass appearance of the of the same products with the same brand name in the streets of the majority of countries.
When a certain fashion trend first appears in the market and the realizations of the idea (in any product & clothing, accessories, frames or sunglasses) are rare, it brings forward increased interest and some people are willing to pay for this interest as much as the manufacturer or salesman wants. However, when the fashion trend becomes very popular, when it is replicated and it & comes out into the streets & of all cities and towns, after a certain ascent the interest in it decreases. In this case, the manufacturer and distributor & ;s task is to notice these changes of demand and react to them in time.
In any case, for those customers that attach special importance to famous brand names Interoptika can offer a wide spectrum of brand name collections
Christian Dior, Gucci, Valentino, Max Mara, Oxydo, Diesel, Burberry, Blue Bay, Safilo, Pierre Carden, Oliver, Polo Ralph Lauren, Carrera (the Safilo company, Italy).
manufacture of most spectacles in one hour; in two days, in case of complex lenses with rare refractions, when produced in our own prescription laboratory; or in two weeks, when orders are placed using our & hotline & to the Rodenstock (Germany) and BBGR (France) laboratories;
mineral lenses tinting and polarizing using Swiss Satis Vacuum equipment; coloring of organic lenses;
free service warranty in case of manufacturing or technological defects;
a free spectacle case and lens cleaning clothes with spectacles ordered from us;
regular clients receive various discounts and gifts.
M.S.A Shobuz
Marketing Exicutive
ANiKA MONiKA OPTiCS Ltd.
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